When we began as Humainds, we operated as a product studio with strong technical capabilities but lacked a concentrated direction. Our expertise in building was evident, but our efforts were dispersed across too many different initiatives.

Our first pivot took us into the voice API SDK space. This move aligned better with our passion for voice technology, but we still found ourselves serving multiple market segments without the focus needed to create truly transformative impact.

Through these experiences, we learned a fundamental lesson: the market doesn't need another generic tool. What it demands are specialized solutions that address specific pain points with precision and excellence.

The redesign and migration to Alba came from a moment of clarity, we recognized that customer research was fundamentally broken. Traditional methods were proving to be slow, prohibitively expensive, and impossible to scale effectively.

With this insight, we completely reimagined our approach. The Alba redesign focused on creating a streamlined, purpose-built platform that makes voice-based customer interviews as simple as sending an email. We rebuilt our technology stack from the ground up, refined our user experience, and aligned every aspect of our product with this singular mission.

The migration process involved not just technical changes, but a philosophical shift in how we approach problem-solving. We moved away from being a company that could build many things to one that builds one thing exceptionally well.

Today, Alba stands as the culmination of this journey, a focused solution that transforms how businesses connect with and understand their customers through the power of voice.

The name Alba, meaning dawn or daybreak in several languages, perfectly captures the essence of our transformation. After navigating through the uncertainty of being a generalist product studio, Alba emerged as that first light breaking through darkness, a moment of clarity that illuminated our path forward.

Like the first rays of sunrise that define the horizon after a long night, our pivot to Alba represented that precise moment when everything became clear. The scattered approaches of our past gave way to a focused vision, much as morning light brings definition to what was previously obscured.

This dawn moment wasn't just about a new name or brand identity. It represented a fundamental shift in how we understood our purpose. The darkness wasn't failure, it was necessary exploration that ultimately led us to recognize the specific problem we were uniquely positioned to solve.

In the fresh light of Alba, we could finally see with perfect clarity: customer research was broken, and we had the expertise to fix it. This realization wasn't just incremental progress; it was a complete reawakening of our mission.

Today, Alba stands as that perpetual dawn state, the ongoing commitment to clarity, purpose, and focused innovation. We've moved beyond the scattered approaches of our past into a day filled with possibility, all centered around our singular mission to transform how businesses connect with their customers through voice.

Just as dawn brings promise to each new day, Alba brings the promise of genuine customer understanding to businesses ready to listen in a whole new way.